For Immediate Release

CUPCAKIN’ BAKE SHOP RELOCATES TO TELEGRAPH AVENUE

Artisan bakery moves from original Durant Avenue location to
Berkeley’s busy Telegraph Avenue corridor

BERKELEY, Calif. – September 17, 2018 – Cupcakin’ Bake Shop, an artisan bakery specializing in exceptional cupcakes and cakes made from scratch, has relocated its five-year-old bake shop on Durant Avenue to a larger, brighter, more contemporary space on Telegraph Avenue.

Founded by Oakland native Lila Owens, Cupcakin’ Bake Shop serves supremely moist and delicious cupcakes and cakes made with high-quality, locally sourced ingredients. From everyday treats or colorful birthday to a refined wedding cake for 100, Cupcakin’ serves a selection of cupcakes in more than a dozen rotating and seasonal flavors, like September’s Caramel Apple cupcake with spiced apple filling (pictured), and daily favorites Red Velvet, Double Chocolate and Vanilla, as well as gluten-free and vegan options.

Owens left a successful career in residential real estate to become a baker, combining her sweet tooth with her entrepreneurial spirit, and officially kicked off a cupcake catering company in 2010. By 2014, she had fund-raised her way to the opening of Cupcakin’ Bake Shop in Berkeley.  Owens will open two additional Cupcakin’ locations later this fall: the first in early November at historic Swan’s Market in Old Oakland and the second in early December in the space formerly occupied by Virginia Bakery at 1690 Shattuck Avenue in North Berkeley. The Shattuck location will serve as the commissary kitchen for all three bake shops and the catering business.

Cupcakin’ Bake Shop is located at 2391 Telegraph in Berkeley. It is open Monday-Saturday, 11 a.m. to 9 p.m. and Sundays 11 a.m. to 6 p.m. For the monthly menu or catering inquiries, visit www.cupcakinbakeshop.com. Join the @Cupcakinbakeshop community on Facebook, Instagram and Twitter.

ABOUT CUPCAKIN’ BAKE SHOP 
Cupcakin’ Bake Shop is an artisan bakery that specializes in cupcakes and cakes. Founded by Oakland-native Lila Owens, this soulful bakery in Berkeley serves exceptionally moist, delicious cakes made from scratch with high-quality, locally sourced ingredients. In Fall 2018, Cupcakin’ will open a second location at Swan’s Market in Old Oakland and a third location at the former site of Virginia Bakery, which will serve as the flagship retail location and commissary kitchen for all three bakeries and the catering business.

Photos (from top to bottom):
Image 1: Cupcakin’ Bake Shop, 2391 Telegraph, photo credit: Peter Lyons
Image 2: Cupcakin’ owner Lila Owens, 2391 Telegraph, photo credit: Peter Lyons
Image 3: Caramel Apple cupcake, photo credit: Christina Yan