credit Phil Mansfield

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Time to Re:THINK Your Choice of Ice Cream

For Immediate Release

TIME TO RE:THINK YOUR CHOICE OF ICE CREAM

An Indulgence with Benefits™ makes its Northern California debut in select supermarkets

NAPA, Calif. – April 9, 2019 – Napa-based Re:THINK Ice Cream is pleased to introduce Ice Cream for a Healthy Lifestyle™ to the Bay Area’s favorite supermarkets. Beginning this month, Re:THINK debuts in the freezer sections of Whole Foods, Raley’s, Lucky, Nob Hill Foods and Nugget Markets in Northern California and Bel Air Markets in the greater Sacramento area, in addition to Draeger’s, Mollie Stone’s Markets and other independent supermarkets throughout the Bay Area. Re:THINK offers an ice cream experience that’s just as satisfying as traditional premium ice cream but has approximately half the calories, one-third of the sugar and one-third of the carbohydrates, is low glycemic and is loaded with protein, prebiotic fiber, anti-inflammatories and antioxidants.

Founder and Managing Partner George Haymaker started Re:THINK Ice Cream after many years of struggling with and recovering from drug and alcohol addiction. “When I went into recovery, my mind and body screamed out for the sugar that was suddenly gone from the absence of alcohol,” said Haymaker. “I started to overdo it on unhealthy treats, especially ice cream, and my body began to show the deleterious effects of eating sweets with high amounts of calories and sugar.”

As a recovering alcoholic and addict, Haymaker had to “rethink” his life and his lifestyle choices to become and stay sober. Re:THINK is Haymaker’s way of helping people make healthier choices without sacrificing the experience, flavor or quality of an indulgent ice cream.

Re:THINK reduces its sugar content per serving by using natural agave syrup, which is three to four times sweeter than regular sugar and requires less to achieve the same sweetening effect. The company does not use any sugar alcohol or artificial sweeteners to sweeten its products. The ice cream packs in eight grams of protein per serving by mixing 100 percent isolate whey protein into a Real California Milk base. Re:THINK also incorporates non-caffeinated green tea extract into each of its flavors for its anti-inflammatory and antioxidant properties. Finally, the ice cream also includes organic inulin, a prebiotic fiber that helps to promote a healthy gut and regular digestion.

With flavors like Cardamom Pistachio, Coconut Matcha, Meyer Lemon Poppyseed and Turmeric Ginger, Re:THINK is also “rethinking” traditional ice cream flavors. Each ingredient—carefully chosen for its proven health benefit—blends together seamlessly to create a rich, creamy, flavorful and satisfying dessert that ice cream enthusiasts can feel good about eating.

There are currently eight Re:THINK flavors, with six more in development (SRP $6.99 – $7.99). All flavors have the Real California Milk seal, are low glycemic certified and have additional health benefits.

  • Mint with Chocolate Flake – This classic ice cream flavor balances the essence of fresh garden mint with the richness of dark chocolate flakes scattered in every scoop.
  • Chocolate Majesty – This rich chocolate ice cream is made with San Francisco-based favorite Ghirardelli Majestic Cocoa and dark chocolate flakes. It is rich, creamy and fit for royalty.
  • Meyer Lemon Poppy – A favorite scone flavor in ice cream form, with the essence of Napa Valley’s favorite citrus combined with generous sprinkles of poppy seeds.
  • Coconut Matcha – Made with a delicate balance of matcha green tea and organic unsweetened coconut flakes, this ice cream is a daily scoop of Zen.
  • Coffee Hazelnut – The aroma and flavors of everyone’s favorite morning ritual in a coffee-infused ice cream finished with a hint of roasted hazelnuts.
  • Turmeric Ginger – This ice cream is intense in taste and appearance thanks to the warm, spicy tang of ginger and bold hue of turmeric.
  • Almond Asteroid – No other scoop in the galaxy compares to this ice cream packed with roasted almonds and lots of dark chocolate flakes.
  • Cardamom Pistachio – An old-time favorite, pistachio ice cream, complemented by cardamom sprinkles and chunks of pistachios.

About Re:THINK Ice Cream
Founded in 2018 by George Haymaker, Re:THINK Ice Cream is a Napa-based ice cream company that values eating healthfully while still satisfying the consumer’s need to indulge. Re:THINK delivers a rich, creamy, authentic ice cream experience with added nutritional benefits that include low calorie, low sugar, low carbs, low glycemic, whey protein, pre-biotic fiber, anti-inflammatories and antioxidants. A portion of Re:THINK’s profits support worthy causes including addiction treatment, animal rights and care, children’s education and melanoma research.

Look for Re:THINK at Whole Foods, Nugget Markets, Raley’s, Nob Hill Foods, Bel Air Markets, Mollie Stone’s Markets, Lucky, Draeger’s Market and preferred independent supermarkets throughout Northern California. For more information, visit www.rethinkicecream.us or join the @rethinkicecream community on Instagram, Facebook and Twitter.

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