credit Phil Mansfield

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Free ice cream from Re:THINK on National Ice Cream Day

For Immediate Release

RE:THINK CELEBRATES ITS FIRST ANNIVERSARY ON NATIONAL ICE CREAM DAY WITH FREE ICE CREAM, A FLAVOR PREVIEW AND E-COMMERCE

On July 21, order online or get free samples and a sneak peek at a new flavor at select retailers and the Napa-to-Sonoma Half Marathon 

NAPA, Calif. – July 8, 2019 – Napa-based Re:THINK Ice Cream, the Ice Cream for a Healthy Lifestyle™, will celebrate its one-year anniversary on Sunday, July 21—National Ice Cream Day—by offering more than 5,000 free ice cream scoops at participating Bay Area retailers and at the Napa-to-Sonoma Half Marathon. National Ice Cream Day also marks the kick-off of nationwide online ordering at rethinkicecream.us.

In honor of National Ice Cream Day, Re:THINK will offer a free sneak peek of its newest healthy indulgence, Black Cherry Vanilla, and its existing flavors at a variety of Bay Area retailers (see below), as well as the Napa-to-Sonoma Half Marathon Post-race Wine Tasting Festival in Sonoma Plaza. To add to the celebration, Instagram and Facebook fans will have a chance to win a free case of ice cream.

Re:THINK offers an ice cream experience that’s just as satisfying as traditional premium ice cream but has approximately half the calories and fat, one-third of the sugar and carbohydrates, is low glycemic and is loaded with protein, prebiotic fiber, anti-inflammatories and antioxidants.

Samples of Re:THINK will be available on National Ice Cream Day at the following locations:

  • Ranch Market Too Yountville (11 a.m. to 3 p.m.)
  • Raley’s Petaluma  (11 a.m. to 3 p.m.)
  • Nob Hill Alameda (11 a.m. to 3 p.m.)
  • Mollie Stone’s Greenbrae (11 a.m. to 3 p.m.)
  • Nugget Roseville (11 a.m. to 3 p.m.)
  • Napa-to-Sonoma Half Marathon Post-race Wine Tasting Festival (9:30 a.m. to 12:30 p.m.)
  • Raleys N. McCarran Sparks, Nevada (11 a.m. to 3 p.m.)
  • Whole Foods Reno, Nevada (10 a.m. to 2 p.m.)

Founded by George Haymaker in July 2018 and growing fast, the company has already secured distribution at more than 200 supermarkets in California and Utah, including Whole Foods and Raley’s throughout Northern California, Gelson’s in greater Los Angeles, and Harmons in Utah. On July 21, the company will offer e-commerce, making Re:THINK available to consumers nationwide. There are currently nine Re:THINK flavors (SRP $6.99), with five more in development, including Black Cherry Vanilla, which is expected to hit retail stores this fall. All flavors have the Real California Milk seal, are low glycemic certified and have additional health benefits. Each ingredient—carefully chosen for its proven health benefit—blends together seamlessly to create a rich, creamy, flavorful and satisfying dessert that ice cream enthusiasts can feel good about eating.

  • Vanilla Supreme – Made with Madagascar vanilla, the gold standard of vanilla, this is vanilla ice cream at its best: clean, rich and ready for anything!
  • Mint with Chocolate Flakes – This classic ice cream flavor balances the essence of fresh garden mint with the richness of dark chocolate flakes scattered in every scoop.
  • Chocolate Majesty – This rich chocolate ice cream is made with San Francisco-based favorite Ghirardelli Majestic Cocoa and dark chocolate flakes. It is rich, creamy and fit for royalty.
  • Meyer Lemon Poppyseed – A favorite scone flavor in ice cream form, with the essence of Napa Valley’s favorite citrus combined with generous sprinkles of poppy seeds.
  • Coconut Matcha – Made with a delicate balance of matcha green tea and organic unsweetened coconut flakes, this ice cream is a daily scoop of Zen.
  • Coffee Hazelnut – The aroma and flavors of everyone’s favorite morning ritual in a coffee-infused ice cream finished with a hint of roasted hazelnuts.
  • Turmeric Ginger – This ice cream is intense in taste and appearance thanks to the warm, spicy tang of ginger and bold hue of turmeric.
  • Almond Asteroid – No other scoop in the galaxy compares to this ice cream packed with roasted almonds and lots of dark chocolate flakes.
  • Cardamom Pistachio – An old-time favorite, pistachio ice cream, complemented by cardamom sprinkles and chunks of pistachios.

Haymaker started Re:THINK Ice Cream after many years of struggling with and recovering from drug and alcohol addiction. He had to “rethink” his life and his lifestyle choices to become and stay sober. Re:THINK is Haymaker’s way of helping people make healthier choices without sacrificing the experience, flavor or quality of an indulgent ice cream.

Re:THINK reduces its sugar content per serving by using natural agave syrup, which is three to four times sweeter than regular sugar and requires less to achieve the same sweetening effect. The company does not use any sugar alcohol or artificial sweeteners to sweeten its products. The ice cream packs in 30 grams of protein per pint by mixing 100 percent isolate whey protein into a Real California Milk base. Finally, Re:THINK incorporates non-caffeinated green tea extract (a source of antioxidants and support for a healthy response to inflammation in the body) into each of its flavors. The ice cream also includes organic inulin, a prebiotic fiber that helps to promote a healthy gut and regular digestion.

About Re:THINK Ice Cream
Founded in 2018 by George Haymaker, Re:THINK Ice Cream is a Napa-based ice cream company that values eating healthfully while still satisfying the consumer’s need to feel indulged. Re:THINK delivers a rich, creamy, authentic ice cream experience with nutritional benefits that include low calorie, low sugar, low carbs and low glycemic, added whey protein, pre-biotic fiber and green tea extract, a source of antioxidants that also supports a healthy response to inflammation in the body. A portion of Re:THINK’s profits support worthy causes including addiction treatment, animal rights and care, children’s education and melanoma research. For more information, retail availability or to order, visit www.rethinkicecream.us or join the @rethinkicecream community on Instagram and Facebook.