If your work involves any sort of social media management or you take your personal brand very seriously, you know you’re bound to get in a rut every once in a while. Whether that’s from strategizing a new campaign, creating new content, or trying to come up with a clever caption, being creative 24/7 just … Continue reading Best Accounts to Look To When You Need Social Media Inspiration
Over the last few months, Instagram engagement has experienced a decline. If you’ve experienced this, just know you’re not alone. This is a great opportunity to rethink your posting strategy on Instagram to improve your engagement! Here are some tactics we recommend: 1. Post high-quality photos and videos It may seem somewhat obvious, but the … Continue reading 10 Ways to Get More Engagement on Your Instagram Posts
Whether it’s an internship or an entry-level position, your first role in public relations can be a challenging yet rewarding experience. Your first role is the time to learn the nuts and bolts of the industry and start to build your career. An account coordinator (AC) is an entry-level position within most traditional PR agencies. … Continue reading How to Succeed in Your First PR Role
Just over two years ago Ellipses made the major transition from office-based company to one with an entirely remote team, working from home – or anywhere, actually! The decision to “go virtual” was primarily economic. Commercial rents in downtown Oakland were skyrocketing, and our office lease was up, with a rather…gulp…expensive increase for renewal. Our … Continue reading Secrets to a Successful Virtual Team
Securing top media placements for your clients and helping their business succeed is at the heart of what we do as publicists. But, let’s face it, not every client is going to achieve the same level of success, so it’s important to set clear expectations as early as possible. You may think that your clients … Continue reading 5 Ways to Ensure You Exceed Your Clients’ Expectations
Let’s face it, the Internet is not the most fun and cheery place at times. When your job involves spending copious amounts of time on the Internet, it’s too easy to experience burnout. In fact, burnout is so serious, it has been officially listed as a medical condition according to the World Health Organization. Beverly … Continue reading How to Avoid Burnout as a Social Media Manager
For Immediate Release THE ALICE COLLECTIVE INTRODUCES NEW BISCUIT-BASED CAFÉ MENU WITH BISCUIT SANDWICHES, A DAYTIME BAR AND BAKE-AT-HOME BISCUITS BY THE DOZEN Chef Lance Velasquez’s Southern-style biscuits and biscuit sandwiches and Greg Quinn’s specialty cocktails make The Alice Collective a unique downtown Oakland destination July 29, 2019 (OAKLAND, CA) – The Alice Collective, an … Continue reading The Alice Collective Debuts Biscuit-Based Café Menu & Full Bar
Successful pitching is a skill that every PR pro must master. When it comes to pitching, there is no one-size-fits-all approach. At Ellipses, our PR pros tailor their pitch strategy to each reporter depending on personality, availability, and relationships. We have found that a successful pitch is one that includes accurate information and is concise, … Continue reading Four Common Mistakes to Avoid When Pitching
If you’re a marketing professional, you already know how helpful Chrome extensions can be. Chrome extensions can help you do things faster, easier, better, and let’s be honest, sometimes extensions can just be fun. These are the Chrome extensions our Digital Content Director uses on a daily basis. Momentum Momentum replaces your boring old new … Continue reading Seven Chrome Extensions Every Social Media Manager Needs
For Immediate Release RE:THINK CELEBRATES ITS FIRST ANNIVERSARY ON NATIONAL ICE CREAM DAY WITH FREE ICE CREAM, A FLAVOR PREVIEW AND E-COMMERCE On July 21, order online or get free samples and a sneak peek at a new flavor at select retailers and the Napa-to-Sonoma Half Marathon NAPA, Calif. – July 8, 2019 – Napa-based Re:THINK Ice … Continue reading Free ice cream from Re:THINK on National Ice Cream Day