Whether it’s an internship or an entry-level position, your first role in public relations can be a challenging yet rewarding experience. Your first role is the time to learn the nuts and bolts of the industry and start to build your career. An account coordinator (AC) is an entry-level position within most traditional PR agencies. … Continue reading How to Succeed in Your First PR Role
Securing top media placements for your clients and helping their business succeed is at the heart of what we do as publicists. But, let’s face it, not every client is going to achieve the same level of success, so it’s important to set clear expectations as early as possible. You may think that your clients … Continue reading 5 Ways to Ensure You Exceed Your Clients’ Expectations
Successful pitching is a skill that every PR pro must master. When it comes to pitching, there is no one-size-fits-all approach. At Ellipses, our PR pros tailor their pitch strategy to each reporter depending on personality, availability, and relationships. We have found that a successful pitch is one that includes accurate information and is concise, … Continue reading Four Common Mistakes to Avoid When Pitching
Media relationships are essential for public relations professionals. According to a recent study conducted by the U.S. Department of Labor, there are six PR pros for every one reporter. It can be difficult to maintain relationships, or make new relationships with journalists, with numbers like that. How do you stand out in this fragmented media landscape? At … Continue reading Four Ways Public Relations Professionals Can Connect with Journalists
Here at Ellipses, we understand that PR is a rapidly evolving industry, which is why we take an integrative approach to yield powerful results for our clients. In this changing media landscape, it’s important for communications professionals to keep up with the trends and issues shaping our industry. Cision’s 2019 State of the Media Report … Continue reading Key Takeaways from Cision’s 2019 SOTM Report
Earlier this month, the Ellipses digital team traveled east to Atlanta, Georgia, along with hundreds of other social media professionals from around the world, to talk about all things social and digital media at the Social Shakeup Show. One topic that was brought up more than any other throughout our experience was influencers. An influencer … Continue reading Why You Should Hire an Agency for your Influencer Marketing
For Immediate Release THE BUTCHER SHOP BY NIKU STEAKHOUSE, SAN FRANCISCO’S ONLY CERTIFIED KOBE BEEF RETAILER, NOW OPEN The Butcher Shop by Niku Steakhouse, one of five certified Kobe beef retailers in the U.S., also sells domestic beef, pork and fresh-made sausage SAN FRANCISCO, Calif. – January 24, 2019 – The Butcher Shop by Niku Steakhouse, a … Continue reading The Butcher Shop by Niku Steakhouse Now Open in San Francisco
Instagram Stories. Influencer marketing. The decline of Yelp. The Ellipses team makes their industry predictions for 2019. ‘Tis the season to reflect on the year we’re leaving behind and plan and predict for the year ahead of us. 2018 was a year of much tribulation in the social media world (Cambridge Analytica anyone?) but … Continue reading 2019 Food and Marketing Predictions
Opening a restaurant is an exhilarating experience, and a challenging one, too. At some point, your momentum toward opening is fueled by pure adrenaline, and it becomes nearly impossible to focus on the details. That’s where PR comes in. Well, that’s when you realize PR should have been there from the beginning! Hiring a PR … Continue reading When Should I Hire a PR Firm for My New Restaurant?
Working in PR and social media management, it is crucial to stay on top of trends, global events, local happenings, and industry changes. It is also vital to understand what writers are writing about and how you can best utilize this information to pitch your clients. We rely a lot on newsletters to give us … Continue reading Newsletters the Ellipses Team Cannot Live Without