Over the last few months, Instagram engagement has experienced a decline. If you’ve experienced this, just know you’re not alone. This is a great opportunity to rethink your posting strategy on Instagram to improve your engagement! Here are some tactics we recommend: 1. Post high-quality photos and videos It may seem somewhat obvious, but the … Continue reading 10 Ways to Get More Engagement on Your Instagram Posts
Let’s face it, the Internet is not the most fun and cheery place at times. When your job involves spending copious amounts of time on the Internet, it’s too easy to experience burnout. In fact, burnout is so serious, it has been officially listed as a medical condition according to the World Health Organization. Beverly … Continue reading How to Avoid Burnout as a Social Media Manager
If you’re a marketing professional, you already know how helpful Chrome extensions can be. Chrome extensions can help you do things faster, easier, better, and let’s be honest, sometimes extensions can just be fun. These are the Chrome extensions our Digital Content Director uses on a daily basis. Momentum Momentum replaces your boring old new … Continue reading Seven Chrome Extensions Every Social Media Manager Needs
Social media is hard to keep up with. Trust us, we know. After years of experience, we’ve gathered our top four go-to apps to be an Instagram pro. Make sure to check them all out and let us know which one you end up liking the most! VSCO Some prefer A Color Story, some prefer … Continue reading The Apps You Need to Slay Your Instagram Game
Our mighty team of three on the digital side of Ellipses attended the Social Shakeup conference in Atlanta May 6-8. Three days of social media and digital marketing speak may seem daunting, but we social media professionals LIVE for that kind of stuff. Here are the five takeaways from the conference to help improve your … Continue reading Five Key Takeaways from Social Shakeup 2019
When it comes to the influencer marketing world, bigger isn’t always better, especially when it comes to a social media following. Nano-influencers may be small, but they are mighty. A nano-influencer is defined as someone who has a following between 1,000 and 10,000 people. Nano-influencers tend to have higher engagement rates and the ability to … Continue reading 9 Bay Area Foodie Nano-Influencers to Follow
It’s that time of year again! Each year, we put together a list of the best foodie influencers to follow in the Bay Area. According to a Hubspot survey, 71% of consumers are likely to buy products or services based on social media referrals. This is why partnering with trusted influencers is so important, and we … Continue reading 8 Bay Area Foodie Influencers to Follow in 2019
The social media world is always changing! Here is the top news for December 2018. 13 experts share their Instagram predictions for 2019. Instagram adds new countdown stickers to Instagram Stories. Instagram will offer special features to influencers with new “creator accounts.” Instagram Year in Review: Top Trends in 2018. 5 social media marketing trends … Continue reading Social Media Roundup: December 2018
The social media world is always changing! Here is the top news for November 2018. Instagram rolls out more on-platform shopping options. Instagram further cracks down on fake followers. Your Instagram feed is about to look much different in 2019. YouTube launches YouTube Stories. Instagram launches a “close friends” viewing option.
Instagram Stories. Influencer marketing. The decline of Yelp. The Ellipses team makes their industry predictions for 2019. ‘Tis the season to reflect on the year we’re leaving behind and plan and predict for the year ahead of us. 2018 was a year of much tribulation in the social media world (Cambridge Analytica anyone?) but … Continue reading 2019 Food and Marketing Predictions